ENROLLMENT closing in
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ARE YOU READY...
✓ For your message to reach WAY more people online and IRL?
✓ For your authentic voice to exponentially grow your business, both financially & impact wise?
✓ To build a die-hard community that follows you no matter where you go, & buys anything you put out…
✓ …and to connect to the message that will get you on stages, earn you the clients, book deals, tv shows, etc?
Let me guess...
You’re not just ready to make more money…
You’re ready for your relationship with your soul-led business to feel GOOOOOOOD, deeply fulfilling, and like a breath of fresh air (instead of full of pressure, resentment, or self-sabotage).
THAT'S WHAT WE DO INSIDE...
UNAPOLOGETIC:
The Embodied Leadership Mastermind
The 4-Month Accelerator for entrepreneurs, coaches, creators and leaders ready to unleash radical self-expression, build a die-hard community, and 10x your impact + income.
I WANT IN!
PICTURE THIS …
____
✓ You wake up high-energy & excited to dive into your work day where you get paid to JUST BE YOU.
✓ After a nourishing morning routine, you sit down at your desk to write/create…and the ideas just POUR RIGHT OUT OF YOU.
✓ You don’t overthink as you hit “publish” on that post, pitch yourself to that big name client, or whip out the next chapter of your book.
✓ If you work with clients? Time flies…and you’re bursting with inspiration and drive after calls.
✓ You can FEEL the momentum building day by day in your business…and self sabotage? Is a thing of the past.
✓ If and when something “negative” happens (low engagement, criticism from family or online trolls, an income dip or hiccup in your Grand Plan), you don’t take it personally or lose your center…it just rolls right off you.
✓ When you check your bank account balance? You’re relaxed and feel a mixture of awe and pride at just how far you’ve come.
✓ And at the end of the day? You tuck yourself into bed with a sigh of relief and immense pride, knowing that you moved the needle on the things that matter MOST, rather than getting lost all day in busy-work and distractions.
YES! I WANT THIS
Truth...
After working with 750 visionaries in the last 4 years…
…organically growing an audience of 150k community members across social media platforms…
…bringing in consistent mid-six figures/yr…
…and leading dozens of sound ceremonies all around the world with my soulmate…
…while chasing sunrises and never missing a burning man dance party,
Here’s what I know for sure…
When you say YES to your spiritual curriculum
and unleash your authentic voice, it's all you wanna do!
The question then becomes... can you sustain yourself in the material world doing what you love and just being YOU?
THE ANSWER IS YES.
WE WILL SHOW YOU HOW
SOUND FAMILIAR?
If you're like my clients, then you're dealing with...
✗ IMPOSTER SYNDROME:
You have this nagging feeling that you’re not ready or qualified enough. You chase more certificates, degrees, and external validation - thinking just one more will make you a credible expert. Deep down, you wonder, Who am I to lead others?
✗ COMPARISON:
You’re your own worst critic - constantly comparing yourself to where you think you should be by now. You scroll through social media, comparing yourself to others further ahead, feeling inferior, worrying that you’ve started too late, or trying to find *ahem* “inspiration” from what’s working for others.
✗ PERFECTIONISM:
You overthink every post, pitch, or project, editing endlessly until it feels "perfect"— and often end up not sharing at all. You obsess over your image, censor your voice, and hold back your bold, authentic truth out of fear of rejection, criticism, failure, and… honestly? Your own power.
✗ THE BURNOUT PENDULUM:
You swing from one extreme to the other between rigid discipline and total avoidance, which sabotages your consistency, makes you lose momentum, and results in spirals of frustration.
✗ FEAR OF JUDGMENT:
You water down your message, hide your genius, and play it safe, expressing yourself in a way that’s… well, vanilla — all because you’re afraid of ruffling feathers, getting criticized, or even… canceled.
✗ SELF-DOUBT
You’ve spent so much energy chasing the “perfect strategy” that you’ve lost connection to the authentic purpose that inspired you in the first place. Somewhere along the way, you forgot your own power and started playing by someone else’s rules.
BUT IT DOESN'T HAVE
TO BE THIS WAY.
Every business strategy works.
And rather than following the rules, systems, and structures that someone else made up…?
You get to write your own.
(and know that it will work)
INTRODUCING
UNAPOLOGETIC:
The Embodied Leadership Mastermind
It's time to go from overlooked & underpaid to viral growth, raving fans, and global stages.
YES I'M IN
WHY THIS MASTERMIND?
This isn’t the space for cookie-cutter business strategies or one-size fits all templates.
This is the space where we uncover the truth about what makes a strategy work:
YOU.
Here’s the truth: Two people can use the exact same strategy, but it only works for the one who is deeply embodied, aligned, and unapologetic about who they are.
IT'S NEVER JUST ABOUT THE STRATEGY. IT'S ABOUT THE LEADER BEHIND IT.
Every strategy works when the leader knows how to lead.
THIS IS IMPORTANT
WHY NOW?
There has never been a better– or more URGENT– time than now to grow a heart led, purpose-driven business.
Massive Market Growth: The global coaching market expanded from $2.8 billion in 2019 to $4.5 billion in 2023—a staggering 60% growth in just three years. Experts predict it will exceed $100 billion in the coming decade. Even if you’re not a coach - this growing market is a symptom of a rapidly changing world.
Failing Traditional Systems: The 2024 Deloitte Shift Index reported that 80% of people feel a decrease of meaning and purpose in their jobs.
AI Disruption: At least two-thirds of current jobs will be partially automated in the near future due to advancements in AI, according to Goldman Sachs.
Opportunities in the Digital Age: Social media and digital platforms have eliminated barriers to entry for entrepreneurship, creating unparalleled opportunities for leaders like you to leverage social media to amplify your impact.
AND YET, despite being in an age of unprecedented material and technological progress...
The mental health and meaning crisis continue to rise.
The systems that taught us what to think—not HOW to think are crumbling.
Which means…
The world is hungry for authentic, embodied leaders.
Time to step into your thought leadership, deliver a unique message, & get paid to serve your people is now...
The impact you were born to make is
just around the corner.
BUT WHAT WILL SET YOU APART IN A saturated MARKET?
NOPE,
not this
— Following someone else’s systems and strategies.
— Replicating someone else’s voice.
— Chasing after accolades, degrees, or “expert” status.
— Censoring or perfecting your expression to “get it right.”
YES!
— Owning your authentic magic that no one else can replicate.
— Boldly sharing your brand’s story—with radical honesty and vulnerability.
— Embodying your message—so your leadership is felt, not just heard.
— Leading from the inside out.
How?
By following the 4-month lead method.
MONTH ONE
Liberate next level LEADERSHIP
Leadership is an inside-out game. You cannot create the success you desire if you’re subconsciously holding onto fears, blocks, habits, and limiting beliefs that are actually sabotaging your success.
Month 1 is all about cleaning up your energy leaks. Using a holistic approach of somatic, subconscious, and mindset work - you will heal self-sabotage, reprogram limiting beliefs, clear leadership blocks, and build essential leadership skills that will inspire trust between you and your community (and *ahem* you and yourself ;))
You will also select your ALL-IN PROJECT to make the focus of your mastermind time. Your All-In Project is the thing that propels your visibility and scares you shitless. You know the thing you’ve been wanting to do, but keep avoiding?
Launching your podcast, completing your book outline, hosting your first retreat… these are some great examples.
You will be put into accountability groups with your peers and be held accountable by both Nicole & John.
MONTH TWO
EMBODY & Express your Unique
Message
What if you don’t choose your purpose? What if your purpose chooses you?
You don’t need to “figure out” your purpose or try to control, manipulate, or jiu-jitsu it into existence. (As you probably know by now, that just sucks the life and love out of it.)
YOUR PURPOSE IS WHO YOU ARE. It's what you've been through, and the wisdom you've learned from those experiences.
You don’t need another certificate or course. You need to learn HOW to uncover and leverage your sleeping superpowers in order to craft a message that no one ever could ever replicate.
MONTH THREE
Amplify your Impact
Your tribe is out there waiting for you. They need to feel your authenticity, your embodiment, and that you are the leader of a movement they believe in and want to follow.
Month 3 we will deep dive into learning how to build momentum around your WHY. You will refine your written & verbal communication skills, learning the art of marketing, story telling, and personal branding. You will learn how to create content (whether that's an IG post or a sales email) that lands, and I will teach you the exact system I used to grow my audience by over 100k in just 9 months.
You will leave with a roadmap for how to build a thriving community and a BANK of content ideas that will support your personal brand for years to come. You will be invited to uncensor yourself and join us for a visibility challenge - there’s no better way to learn than devoting yourself into CONSISTENT, BOLD, MESSY ACTION.
MONTH FOUR
Deliver on your Purpose
Month 4 is about integration—where we’ll focus on turning your All-In Project into reality. You’ll implement the systems and skills you’ve developed to build momentum around your movement.
Through focused action, feedback, and accountability, you’ll leave this mastermind not only with greater confidence in your leadership but with something concrete and impactful to show for it.
By the end of Month 4, you will have not only stepped into radical self expression of your purpose but will also be delivering on it unapologetically.
Plus?
There will be an all-inclusive sound meditation retreat weekend in Sedona, AZ from March 28-31, 2025.
(flights not included)
Here’s a loose sneak peek of what the weekend will look like:
DAY ONE:
friday
4pm Arrival time
Opening circle
Welcome dinner
Intention setting around the fire under the stars
DAY TWO:
saturday
8am Morning Practice
9am Breakfast
Open space for use of the retreat spa facilities - sauna, hot tub, ice bath, local hike
2pm Sound Meditation
Dinner
DAY THREE:
sunday
10am Brunch
12pm Integration workshops
Open space for use of the retreat spa facilities - sauna, hot tub, ice bath, etc
6pm Farm to table dinner
DAY FOUR:
monday
10am Checkout.
The medicine of Sedona & The Retreat Space
HEY THERE!
NICE TO meet you.
I’m an empowerment mentor and leadership coach. I started my healing journey 10 years ago, have owned a coaching company for 6 years, and moved full time into the transformational coaching space 4 years ago.
In that time I have directly supported 750+ paying clients, led 5 dozen retreats, and organically grown an online community of 150k+ members just by sharing my creative voice and the wisdom I’ve learned from my own personal experience. I don’t have a million certifications, degrees, or accolades.
I barely even send emails to my email list.
I did that all by believing in myself and my mission, leading with my AUTHENTICITY and by EMBODYING the power to turn my purpose into tangible results and meaningful impact.
I’ve learned so much in these years about how to overcome self-sabotage, lead a movement, grow an audience, make stellar content, uncover my unique message, build a personal brand, and make money doing what I love… and that’s what I’m here to teach you.
My prayer and intention for this mastermind is to call you forward into your next level of leadership - one where you don’t look outside of yourself for the answers.
One where you know and OWN your truth and message.
One where you unleash the song inside of you that no one else can sing.
One where you say YES to your sacred calling to serve the world through your truth.
Thank YOU for being a cycle-breaker and warrior for a new way. The world needs your voice. May you remember your power and harness it to help the world heal.
CLIENT love
Danielle Schlegel
"Nicole herself is like the crown jewel of this experience. Never have I met a woman who so embodies everything she teaches- she’s truly an inspirational woman – and someone who cares about her clients so genuinely and generously."
Melanie Pontikis
"I have both a Bachelor’s in Psychology and a Masters in Counseling and Psychotherapy & can wholeheartedly say that I have learnt so much more about healing and holding space in this course, than I have in
my 2 degrees."
Tess Allen
"I've done a lot of different coaching containers and Nicole is the one one, by far, that makes the investment worth it . I honestly think she should probably charge more."
HEY THERE!
I'M JOHN DOWNS.
My journey to Unapologetic began with a 20-year business and investment career where I constantly found myself at the frontier of fast-paced and volatile emerging markets.
From de-regulated telecom in the late 90s, to tech during the 2000 dot com bubble, to owning a mortgage company during the inflation of the housing bubble, to being a stockbroker in international emerging markets during the credit crisis, followed by trailblazing the legal cannabis industry, to present day… where I am paving the future for the legal psychedelic ecosystem through advocacy with Microdosing Collective 501c3, and holding space for clients in 1:1 coaching…
I’ve unapologetically said YES to my adventure through it all.
I’ve never been afraid to start a new business venture or follow my passion into a new industry.
The biggest shift was to go from corporate + business development to personal + spiritual development.
I worried in making that transition that I wouldn’t be financially successful, and therefore I’d be unhappy. But what really happened is that, I realized the answers I had been seeking through material wealth and status lied within.
When I began to look within, I became happier. I helped more people. And funny enough, I made more money than ever before.
I’ve guided hundreds of entrepreneurs, executives, and creatives through transformational journeys designed to help them embody their highest potential. My work focuses on aligning the personal, professional, and spiritual to create a life of integrity, fulfillment, and impact. I believe true transformation begins when we integrate all facets of our being—when we stop compartmentalizing our lives and start living as whole, unified selves.
CLIENT love
Amano Miura
"Nicole, my sister. I'm going to have one of my songs played on national lunchtime radio tomorrow by one of the country's top DJs... What the HECK. Thank you for holding a huge part of this journey x"
Dannie Reeve
"Before working with Nicole, I had a good understanding of everything on a logical, rational level... but I was still struggling with embodiment, which led to a lot of self-sabotage. Nicole provided me with the tools to stop self-sabotaging & act in a different way."
Kiana Sayadfar
"After 2 months of working with Nicole, I have created a new offering in my business, which has been inside of my heart for years and I have finally created it! I am amazed at how much I learned and grew in my time with Nicole! I would 100000% work with her again!"
Nicole & John
Together we bring a unique fusion of...
✓ 30 years of entrepreneurial experience
✓ Spiritual alignment
✓ Transformational leadership
... Plus some laughs and lots of sass.
In the last 4 years of working together, we have led retreats for hundreds of people and what we’ve learned from this sacred work is that embodied transformation - the kind you can’t read in a book or learn in a lecture, but can only FEEL and EXPERIENCE - is the missing piece for many leaders.
Embodied leadership is not about perfection - it’s about integrity, heart, and service.
THE LOGISTICS
WHEN YOU JOIN UNAPOLOGETIC
you receive:
✓ Weekly mastermind sessions including lecture time, hot seat coaching, and breakout peer sessions (2 hours each), led by Nicole & John
✓ Bonus calls from expert leaders (TBA)
✓ ALL-IN Project Completion: Select and achieve one bold project that propels your visibility, like launching a podcast, completing a book outline, or hosting your first workshop.
✓ Accountability every week.
All-inclusive access to an in-person retreat with your fellow masterminders in
Sedona, AZ from March 28 - 31, 2025
I'M READY!
You will walk away from these 4 months with:
✓ A Clearly Defined Personal Brand that reflects your unique voice, values, message, mission, and multidimensional self.
✓ A Roadmap for Building a Thriving Community: Develop a community-building playbook that shows you how to grow and nurture an engaged audience, turning followers into loyal advocates who support your mission and amplify your message.
✓ An Upgraded Identity (and Tools to Reinforce It Daily)
Step into the version of you who confidently holds the outcomes you desire, supported by a daily morning meditation and PDF guide to keep you aligned with your vision.
✓ Confidence in Articulating Your Unique Message: Leave with a clear, polished elevator pitch for who you are and what you do, plus a framework for storytelling that makes your message stand out from the noise. Never feel unsure about how to articulate your value again.
✓ A Sustainable Content Strategy that will ensure consistent, aligned content creation, saving you hours of planning each week while increasing engagement and visibility PLUS a databank of content ideas that LAND for you to use when you are feeling uninspired or disconnected.
And...
✓ Full Trust in Your Embodied Wisdom
Stop relying on external systems or leaders to guide your decisions. Learn a process for tuning into your intuition and making aligned business decisions with clarity and confidence.
✓ A Business That Aligns With Your Life
Build a business that integrates seamlessly into your life rather than consuming it. You’ll create a life-first business model that prioritizes joy, fulfillment, and freedom.
✓ A System for Prioritizing Needle-Moving Activities
Stop wasting time on busy work. Use the Essential Action Framework to focus your energy on what actually drives results, giving you clarity and momentum.
✓ A Network of Visionaries and Change-Makers
Surround yourself with an intimate community of ambitious, like-minded leaders who will become your partners, collaborators, and biggest supporters for years to come.
✓ Completion of an ALL-IN Project
Identify and complete one bold project—like launching a podcast, creating a signature offer, or hosting your first event—that propels your business and visibility forward. You’ll have accountability and peer support every step of the way.
✓ Radical, unapologetic self expression that leaves you feeling alive, inspired, excited, and proud of yourself for being a leader willing to stand out.
✓ A fire lit in your belly to go out there and DELIVER on your mission & connect with your people, without the self-sabotage, pressure, doubts, or fears holding you back any longer.
PLUS…
ACCESS TO all OF NICOLE'S PRIOR programs!
Emotional Freedom Formula - A 3-week, self-paced course to help you release anxiety, feel safe in your body, and bounce back from stress—fast.
The Liberation Code (her flagship mentorship container) designed to build confidence, self-trust, and liberation from the inside out.
I'M READY! APPLY NOW
THIS is for you IF...
✓ Despite your current success, you’re ready to step into a purpose with a larger mission. & you aren’t prepared to waste any more time.
✓ You felt an exhale reading this page - because you’re tired of feeling like an imposter or waiting for other people’s rules and systems to tell you how to be YOU. You’re ready to give yourself permission to be a magnetic thought leader where you get paid to be you.
✓ Yes, you’re a business owner but you’re also AN ARTIST OF LIFE and you can’t fathom the idea of being limited or caged by traditional business strategies & systems.
✓ You know you’re playing small and are ready to attract more opportunities, abundance, community, and creative inspiration.
✓ Your creativity has felt stuck, stifled, or just non-existent and you’re ready to LIGHT A CREATIVE FIRE under your ass.
✓ You are 110% devoted to doing whatever it takes to live a life you’re PROUD OF. You refuse to settle.
✓ You know deep in your heart that you are meant to serve and uplift the collective in a BIG way - even if you’re not quite sure what that will look like yet.
THIS isn't FOR YOU IF...
✗ You don’t yet have a business, creative endeavor, or project idea that wants to be birthed through you that you're going to bring into your accountability groups!
✗ You’re looking for a magic pill.
✗ You put profits over people.
✗ You’re unwilling to make the time commitment that is required of you to create the change you desire (minimum 2-3 hours per week).
✗ You aren’t willing to do the deeper work to extract your unique wisdom and thought leadership (shadow work may be involved)
I see you ;)
So, you’ve made it to the bottom of the page....
That’s not random or without reason.
And now?
You’re standing at a crossroads.
You can keep doing what you’re doing: overthinking, underacting, comparing, doubting, and waiting for some miraculous breakthrough to knock on your door…
OR you can make the bold, decisive choice to CREATE the breakthrough you’ve been waiting for. To take the leap, face the fear, and finally step into the version of yourself who stops hesitating and starts LEADING.
LET’S BE REAL: everyone wants the rewards of bold action WITHOUT actually taking the risk.
But here’s the truth...the real risk isn’t in saying YES.
It’s in saying NO. No to your mission. No to your art. No to the potential impact you’re capable of making right now.
When you’re truly devoted to your path, the most painful thing you can do is nothing. To wait. To let the fear, doubt, and excuses win. To watch precious time pass while your vision fades into “what could have been.”
If you’re here, I know I don’t need to convince you.
You’re not the kind of person who settles for “almost.”
You’re the kind of person who feels the fear—and moves anyway.
Because deep down, you know: the greatest risk of all is staying where you are.
You’ve felt the call to step into a new level of leadership, to finally uncage your voice and create the impact you’ve dreamed of.
Now is the time to answer that call.
The world needs what only you can offer.
Don’t wait—spots are limited, and applications close:
February 13, 2025
LET'S FREAKING GO!
Now is the time to say...
